Case studies
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Dec 2020 to Sep 2024
Replacing a document generator that people were fixing by hand
Why we bought the layout engine instead of building one.
How we replaced it
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Nov 2018 to Dec 2020
Rebuilding an undermaintained design system
A point of sale system across South East Asia, and a rebuild that started with the atoms.
What I'd do differently
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Nov 2018 to Dec 2020
Cutting online store setup from fifteen days to four steps
Only 13% of merchants ever published a store. A shorter checklist changed that.
Why the checklist had to shrink
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Nov 2018 to Dec 2020
Merging four customer databases into one identity
Merging point of sale, delivery, and online store customers into a single identity.
How we merged the identities
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Aug 2020 to Dec 2020
Turning a bulk-upload gap into a full product-editor redesign
A bulk-upload gap grew into a full redesign, tested across nine very different merchants.
How we redesigned it